Thursday, March 5, 2009

Campaign fizzles

The l'Office Québécois de la Langue Française has launched a $400,000 campaign consisting of poster that says 'ICI on commerce en francais' ('HERE, we shop in French.')
The plan is to get stores to post the sign in their front windows as a sign of the business' commitment to serve customers in French.

If you haven't seen any of these signs you're not alone. The radical Mouvement Montréal français MMF also hasn't seen many signs and complains to the OQLF in a moronic exchange of letters .

Georges Le Gal of the MMF writes; (my translation)

"...I must inform you that several board members regularly visit downtown stores and rarely or almost never see the posters 'ICI on commerce en Francais!' "


Do they really think stores want to alienate customers by taking sides in a political issue?

Anyways, it's a helluva way to spend 400k!

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