Pierre St-Germain, president of the Fédération autonome de l'enseignement, denounces the project as unacceptable. Publicity disguised as pedagogical material.
Donald Beauchamp of the Canadiens protested that the Canadiens are a hockey team and not a business that sells products in the traditional senses. He did however, grudgingly admit that Canadiens are a private enterprise.
Oh yes, there is an English version of the website,