Loblaw's January Signs

This Loblaw's sign in their Upper Lachine road store caught my attention on two levels.
The English portion is so tiny that even French language purists must be laughing.
Secondly, is the absolutely misleading message on the sign. The price freeze, as is indicated in the small print, is for selected items only and so by logical extension doesn't apply to items where the price may be raised. Hmmm...